Haven't other retailers gotten the memo yet? When kids can play under your roof, maybe eat cheaply, maybe enjoy using pint-sized sinks and toilets--and when parents have access to chairs for nursing, clean changing tables that are more than a slab of cold plastic--then maybe, just maybe, you are building brand loyalty for two generations at once:
"I want to sleepover at IKEA," the Bean tells me.
"You do? Why?"
"Because I like IKEA."
This was after she had an accident in the ball pit, so at least she was still feeling optimistic. But she cried when we had to leave to get her changed. Just cried. At least we'd already eaten our lunch there. And it did remind me to perhaps be less enthusiastic about the potential cleanliness of said ball pit. (Sorry, all.)
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